-- Make eCommerce more efficient by recognizing people as true partners rather than mere targets and tools.
--The business idea:
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eCommerce reaches consumers. Web 2.0 enables people to build their own audiences. The next step is to sell to such audiences.
Yet today eCommerce takes people simply as targets and tools. A mutual lack of trust fatally undermines its full potential.
Online buyer identification is far from bullet proof, ask credit card issuers.
Online targeted marketing turns sellers into snoops, ask users stuffed with cookies,
--------------------------------friends into unwitting sponsors, ask users pressed into ads.
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ePrio has the solution to make true sales partners out of willing people by giving real power to responsible word of mouth.
For users, it offers a social game which rewards them for ethical, personal recommendations.
For sellers, it renews affiliate marketing by marrying it with referral marketing.
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For this new social sales channel to maximize the flow of eCommerce, any move to game it must be defeated.
With its patented eprivacy technology to protect reliable identities and genuine activities online, ePrio restores trust to eCommerce.
--Questions and answers:
- How does this differ from traditional social networks like Facebook and its 'like' feature?
- How does this differ from new eCommerce ventures like ShopMyLabel.com?
- Won't most users be turned off by the fact their recommendations are rewarded?
- Won't users be able to game the system no matter its implementation?
--Time for you to decide:
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August 2012 |